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Abstract
Online education is on the rise in higher education institutions. However, students enrolled in online classes have a much higher rate of dropping courses and an overall lower course pass rate compared with students taking face-to-face courses. A primary reason for this underperformance in online courses is lack of communication between instructor and student. Educators must prioritize reaching students and building relationships as well as making learning engaging. This can be done through varied technological tools, including social media. By designing online courses with a focus on meaningful teacher-student communication and engaging lessons, higher education institutions can increase student success.