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Abstract
Tourism is a developing industry around the world. Tourism industry is dynamic as it plays a momentous role in the economy of developing and developed countries. Therefore, the research was to investigate the influence of destination image, travel motivation, safety and security, environment and society, and service quality on tourists’ destination choice in the context of beach tourism in Bangladesh. The research design of this study was descriptive. The study was used purposive sampling method. Primary and secondary data both were used. Primary data was collected through a structured questionnaire by survey method from 205 local travelers visiting to beach tourism destination using a five-point Likert scale. Statistical package for the social sciences (SPSS) 25.0 version software was used for analysis the data. It was analysed using descriptive statistics analysis, multicollinearity test, and multiple regression analysis. The outcomes of the regression analysis revealed that four factors including destination image, travel motivation, safety and security, environment and society had a significant and positive impact on destination choice in the context of beach tourism in Bangladesh. It is suggested that the research article generates awareness among potential travelers, investigators, academicians, government authorities, tourism industries, politicians and all the stakeholders. Therefore, the research paper will be assisted beach tourism destination choice advance along with tourism destination products offer to prospect travelers in Bangladesh.